As PR consultants, you can't advise people
by blindly reciting rules and applying tools,
but rather by being sensitive to the specifics
of their situation and tailoring the proper answer
to their questions. That's why we start by learning
the business of our prospects or clients and we
consider this as an exceptionally important stage.
You usually won't meet us unless there is a clear
need for communication. We start by learning about
your field of activity and see whether communication
is able to help you achieve better results in dealing
with your consumers, your partners or your employees.
We believe in long-term
partnerships rather than projects. Public relations
is a business that requires trust and commitment -
and commitment is proven only long term. Also, journalists
don't like it when the agency that organized your
press conference is no longer there to take their
calls and their requests when they need to get in
touch with you. And they are right.
Once we start working
together, we aim at becoming an extension of your
team. We value your time just like we value ours and
we know how important it is for you to get things
done even without writing endless briefs and having
endless meetings. As you'll discover quickly, we're
not suppliers. And we like to believe we're a bit
more than just partners - we're colleagues you can
rely on.
WHAT WE CAN DO:
1. Communication programs
Media relations
Media relations tools: company press kit, interviews,
features, case studies, media roundtables, press conferences,
press trips, topical comments, fillers, market reports,
product tests and reviews, product placements, creative
advertorials, press releases.
Trade
communications
Trade communication tools: trade newsletters, trade
competitions, dealers’ events, sales force training
sessions.
Internal communications
Internal communication tools: internal communication
audits,corporate staff manuals, induction manuals, internal
newsletters, employees competitions, information billboards,
annual meetings, specialized media relations.
Investor relations
2. Communication consulting
Privatization support
Issues and crisis management
Issues and crisis management tools: company analysis,
issues and crisis corporate manual, selection and training
of crisis cell members, trial runs.
